Specialist B2B magazine and digital publisher Westwick-Farrow Media (WFM) announced the launch this week of Field Service Business, Australia’s first dedicated media channel for the booming field service sector.
A print magazine (quarterly) will be delivered to over 5,000 targeted and qualified field service professionals this week, while a weekly eNewsletter will be sent to over 6,500 recipients. The FieldServiceBusiness.com.au website is now live and a digital version of the magazine will also be distributed this week.
The audience has been carefully selected from existing WFM brands in the electrical, comms, IT, safety and process engineering sectors, and is supplemented by targeted industry lists in the cleaning, security, landscaping, plumbing and fire sectors.
“This is an exciting growth sector in the Australian economy at present. We are very pleased to launch Field Service Business today, on the back of more than 18 months of research and planning,” Associate Publisher Glenn Silburn said.
The media channel will feature news, product releases, case studies and coverage of key topics including field service software, mobility, fleet management, scheduling and logistics, safety and hardware.
“Those with teams undertaking service and installation in the field have some very specific business needs, and we believe Field Service Business will help them to better empower their people and run their businesses more efficiently,” Silburn added.
Magazine and online subscriptions are free to qualified industry professionals, while the cross-media platform allows marketers to engage with prospects via print mag, eMag, eNews, website and content syndication.