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simTRAC system brings Postie Bike Challenge to everyone

by Brad Halcrow
August 1, 2014
Download: simTRAC system brings Postie Bike Challenge to everyone.doc 98kb

A humble postie bike challenge will this week reach a level of technical advancement that rivals the famous Dakar Rally when Australian software firm simPRO uses its cutting edge vehicle tracking system to monitor the field.

Thanks to the simTRAC system, donors and other stakeholders will be able to follow the participants in the Laser Group Postie Bike Challenge in real time, with the event website showing where each rider is, their speed, and even whether their engine is on or off.

simTRAC PR & Communications Manager Brad Halcrow, who is riding in the challenge, said similar GPS tracking technology had previously been reserved for famous events but was becoming more affordable because of its use in vehicle fleets.

“simTRAC’s GPS tracking technology was developed to help business owners track their fleets of trade contractors but we are really pleased to have found another helpful use for the system,” Mr Halcrow said.

“I think this will give supporters, friends and family of the riders a sense of excitement and inclusion in the event and may even help to boost the amount of money we can raise.”

One of the groundbreaking benefits offered by the system is the use of “geofences” based on GPS co-ordinates which are placed around points of interest such as state boundaries or the hotel at the end of each day ride.

When a postie bike rides through a geofence, an alert is sent to subscribers or to the rider themselves with any relevant information.

General Manager for Australia and New Zealand Mark Alfred, who is also riding, said the use of simTRAC highlighted the way that new uses were constantly being found for technology.

“Not long ago a system this advanced would have been prohibitively expensive for an event like this but as the rate of adoption goes up, the price falls and new uses open up,” Mr Alfred said.

“We are thrilled to be donating this system to support the event and help to make it an unforgettable experience for all involved.”

The Laser Group Postie Bike Challenge is an initiative of Laser Plumbing & Electrical, the largest plumbing and electrical contracting network across Australia and New Zealand.

The journey will see the riders making pit stops along the way for fundraiser events and public meet and greets with reigning Bathurst 1000 champion, Steve Richards, who will be accompanying the riders to show his support for the cause.

The trip will kick off on August 13, with an itinery taking in Melbourne, Lakes Entrance, Canberra, Bondi, Port Macquarie, Lismore, and the Gold Coast.

Lover of strong coffee, craft beer and retro motorcycles. Sharing stories as Journey Partnership Manager for simPRO Software.

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