This week I attended Social Business 2014 conference in Melbourne.
The conference centered around much more than the tools and usual social channels (Twitter, Facebook, Instagram, LinkedIn, Pinterest...), the underlying topic was that of 'how to be a social and transparent business online'.
[caption id="attachment_14187" align="alignnone" width="1024"] Annabel Crabb & Brian Solis[/caption]
Follow the #socialbiz14 Twitter stream here.
I collected a lengthy list of ideas on how to continue improving communications for simPRO but it also solidified what we're doing right. ( And, I got to meet Annabel Crabb. Sorry Mr Couper ;) )
Todd Sampson, ranked one of the most influential executives in Australia, was a stand out. Story telling brilliance and a savvy operator. If you get a chance, I recommend seeing him speak. Todd spoke on the topic of Creativity, wrapped in stories of climbing Mt Everest and instigating Earth Hour.
Following is a tweet with the stand out quote of the conference:
"Creativity is the last competitive advantage in business today" @toddsampsonOz at #socialbiz14 pic.twitter.com/00XCFJKI0s
— Portable Studios (@portablestudios) February 18, 2014