Cetnaj are a 100% Australian owned lighting, electrical and data wholesaler. Gareth Young, the Information Technology Manager, discusses how their customers introduced them to simPRO.
Gareth explains how simPRO’s ability to import a pricing catalogue meant that if Cetnaj could integrate with simPRO, they would have an advantage over their competition.
“We’re competing with the big guys, multinationals, so anything we can find that is going to be an advantage to us, helps us in the industry.”
They also found that customers were not willing to purchase from Cetnaj unless they supported simPRO and the digital catalogue.
“We’ve had customers who have said to us, ‘We can’t do business with you unless you support simPRO’, as soon as someone says that, we’ve got to take notice.”
Gareth continues to detail the enormous benefit granted to their customers by the time savings that simPRO can provide. No longer do their customers need to search for material prices, it is all detailed in simPRO and can be instantly added to a job, ensuring your business is getting the best price and value for money.
Watch the full case study video to discover the other reasons Cetnaj and Gareth believe simPRO to be pivotal to any business.